Fundamentals of hospitality marketing and sales / (Record no. 178795)
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000 -LEADER | |
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fixed length control field | 01919nam a22002897i 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | JRU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20161023093501.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140926t2014 xxu||||| |||| 00| 0 eng d |
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] | |
LC control number | 178795 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788126160488 |
040 ## - CATALOGING SOURCE | |
Description conventions | rda |
Transcribing agency | |
Language of cataloging | eng |
Description conventions | rda |
Language of cataloging | eng |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 338.47 |
Item number | .V522 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Verma, Gopal |
9 (RLIN) | 114061 |
245 ## - TITLE STATEMENT | |
Title | Fundamentals of hospitality marketing and sales / |
Statement of responsibility, etc. | Gopal Verma, Member of the MP Board Services and Hospitality and Leisure Practices. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
Place of production, publication, distribution, manufacture | New Delhi : |
Name of producer, publisher, distributor, manufacturer | Anmol Publications Pvt Limited, |
Date of production, publication, distribution, manufacture, or copyright notice | 2014. |
250 ## - EDITION STATEMENT | |
Edition statement | First edition |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 288 pages ; |
Dimensions | 24 cm |
336 ## - CONTENT TYPE | |
Content type term | text |
337 ## - MEDIA TYPE | |
Media type term | unmediated |
338 ## - CARRIER TYPE | |
Carrier type term | volume |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliography and index. |
520 ## - SUMMARY, ETC. | |
Summary, etc. | A marketing manager in the hotel industry is responsible for maximizing a hotel's revenues by developing programs to increase occupancy and make profitable use of its accommodation, meeting and leisure facilities. A hotel marketing manager must maintain awareness of the factors that influence the hotel industry and gain a deep understanding of the needs and attitudes of a hotel's customers. A hotel marketing manager will be responsible for coordinating marketing and promotional activities to meet customer needs, working closely with other hotel staff to ensure customers are satisfied with the facilities and their time there. This comprehensive, core marketing textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty. - Provided by the author. |
546 ## - LANGUAGE NOTE | |
Language note | Text in English. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Hospitality management |
9 (RLIN) | 100070 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Print Materials |
Classification part | 338.47 |
Item part | .V522 |
Call number prefix | HRM |
Call number suffix | 2014 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Shelving control number | Total Checkouts | Total Renewals | Total Holds | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
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Dewey Decimal Classification | Main Library | Main Library | Hotel Restaurant Management | 08/19/2014 | Purchased - Fastbooks | 2695.00 | 1 | 338.47 .V522 2014 | 0113301 | 11/06/2018 | 11/05/2018 | 0.00 | 09/26/2014 | Print Materials |