Fundamentals of hospitality marketing and sales / (Record no. 178795)

MARC details
000 -LEADER
fixed length control field 01919nam a22002897i 4500
003 - CONTROL NUMBER IDENTIFIER
control field JRU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161023093501.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140926t2014 xxu||||| |||| 00| 0 eng d
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE]
LC control number 178795
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788126160488
040 ## - CATALOGING SOURCE
Description conventions rda
Transcribing agency
Language of cataloging eng
Description conventions rda
Language of cataloging eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 338.47
Item number .V522
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Verma, Gopal
9 (RLIN) 114061
245 ## - TITLE STATEMENT
Title Fundamentals of hospitality marketing and sales /
Statement of responsibility, etc. Gopal Verma, Member of the MP Board Services and Hospitality and Leisure Practices.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New Delhi :
Name of producer, publisher, distributor, manufacturer Anmol Publications Pvt Limited,
Date of production, publication, distribution, manufacture, or copyright notice 2014.
250 ## - EDITION STATEMENT
Edition statement First edition
300 ## - PHYSICAL DESCRIPTION
Extent 288 pages ;
Dimensions 24 cm
336 ## - CONTENT TYPE
Content type term text
337 ## - MEDIA TYPE
Media type term unmediated
338 ## - CARRIER TYPE
Carrier type term volume
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliography and index.
520 ## - SUMMARY, ETC.
Summary, etc. A marketing manager in the hotel industry is responsible for maximizing a hotel's revenues by developing programs to increase occupancy and make profitable use of its accommodation, meeting and leisure facilities. A hotel marketing manager must maintain awareness of the factors that influence the hotel industry and gain a deep understanding of the needs and attitudes of a hotel's customers. A hotel marketing manager will be responsible for coordinating marketing and promotional activities to meet customer needs, working closely with other hotel staff to ensure customers are satisfied with the facilities and their time there. This comprehensive, core marketing textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty. - Provided by the author.
546 ## - LANGUAGE NOTE
Language note Text in English.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Hospitality management
9 (RLIN) 100070
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Print Materials
Classification part 338.47
Item part .V522
Call number prefix HRM
Call number suffix 2014
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Shelving control number Total Checkouts Total Renewals Total Holds Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
  Dewey Decimal Classification       Main Library Main Library Hotel Restaurant Management 08/19/2014 Purchased - Fastbooks 2695.00   1     338.47 .V522 2014 0113301 11/06/2018 11/05/2018 0.00 09/26/2014 Print Materials