Product management /
Lehmann, Donald R.
Product management / Donald R. Lehmann, Russel S. Winer. - 4th ed. - xvi, 494p.;23cm 24 cm. - The McGraw-Hill/Irwin series in marketing .
Has index.
007-123832-8
Product management.
GENERAL MANAGEMENT
658.56 / L523
Product management / Donald R. Lehmann, Russel S. Winer. - 4th ed. - xvi, 494p.;23cm 24 cm. - The McGraw-Hill/Irwin series in marketing .
Has index.
007-123832-8
Product management.
GENERAL MANAGEMENT
658.56 / L523