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Consumers /

Arnould, Eric

Consumers / Eric Arnould, Linda Price and George Zinkhan. - 2nd ed - xxv, 845p. : illustrations ; 26 cm.

ISBN: 0-07-121426-7

Subjects--Topical Terms:
Consumer behavior.
Consumer behavior--United States.
GENERAL MANAGEMENT

Dewey Class. No.: 658.8 / Ar765

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