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Fundamentals of marketing /

Stanton, William J.

Fundamentals of marketing / Stanton, William J.Etzel, Michael J.Walker, Bruce J. - 10th - xxviii,697p. illustrations ; 25cm.

Includes bibliographical references

ISBN: 0-07-061015-0

Subjects--Topical Terms:
Marketing
GENERAL MANAGEMENT

Dewey Class. No.: 658.8 / St26

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