Principles of marketing /

De Chavez, Roberto G.

Principles of marketing / De Chavez, Roberto G. - x, 230 pages ; 23 cm

Includes references (pages 229-230).

"In this interesting and challenging time, an understanding of the Principles of marketing has never been so important until now. Professional marketers and students of marketing are seeking guidelines as to how to market goods and services in these challenging times. This book intends to answer such need." --Preface

Adult


Text in English

9786214091638


Marketing.

658.8 / .D293 2021