Competing for the future /

Hamel, Gary

Competing for the future / Gary Hamel, C. K. Prahalad. - xv, 327 pages, 7 unnumbered pages of plates ; 24 cm

Includes bibliographical references (pages 303-306) and index.

"Competing for the future offers a masterful blueprint for what your company must be doing today if it is to occupy the competitive high ground of the future. It is both a handbook for industry revolutionaries and a guide to creating the markets of tomorrow. It is about succeeding by making a difference - to customers by creating unimagined but soon-to-be-essential products and services, to employees by opening every avenue for personal aspiration and contribution, and to managers by creating a new competitive space to build not merely a career but a legacy. In the end , this book will reframe for readers what it means to be strategic and successful." --Book jacket.

Adult


Text in English

0875844162


Corporate planning.
Competition, International.
Competition.

HD41 / .H24 1994

658.4012 / .H212 1994