Designing research questionnaires for business and management students /
Ekinci, Yuksel,
Designing research questionnaires for business and management students / Yuksel Ekinci [Professor of Marketing, Henley Business School, University of Reading, UK.] - xii, 163 pages ; 25 cm - Mastering business research methods. .
Includes index
"In Designing Research Questionnaires, the author guides the reader through Understanding Research Questionnaires, Basic Components of Research Questionnaires, Conducting Research with Questionnaires, Examples of Research Questionnaires and Conclusions. An end-of-book glossary defines key terms." --Back cover
Professional
Text in English
9781446273562 9781446273579 (pbk)
Business -- Research.
Management -- Research.
650.072 / .Ek36 2015
Designing research questionnaires for business and management students / Yuksel Ekinci [Professor of Marketing, Henley Business School, University of Reading, UK.] - xii, 163 pages ; 25 cm - Mastering business research methods. .
Includes index
"In Designing Research Questionnaires, the author guides the reader through Understanding Research Questionnaires, Basic Components of Research Questionnaires, Conducting Research with Questionnaires, Examples of Research Questionnaires and Conclusions. An end-of-book glossary defines key terms." --Back cover
Professional
Text in English
9781446273562 9781446273579 (pbk)
Business -- Research.
Management -- Research.
650.072 / .Ek36 2015