Essentials of marketing research /
Hair, Joseph F.
Essentials of marketing research / Joseph Hair, professor of marketing at Kennesaw State University, Mary Wolfinbarger Celsi, BS in English, MBA, MPA, PhD in Marketing from the University of California, Irvine, David J. Ortinau, PhD in marketing from the Louisiana State University, Robert P. Bush, professor of marketing and holds the Alumni and Friends Endowed Chair of Business at Louisiana State University of Alexandria - Third edition, McGraw-Hill International edition. - xviii, 414 pages ; 25 cm
Includes index "This international student edition is for use outside the U.S."
"Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives students a strong command of market research principles, while being short enough to use alongside cases or projects."--Publisher's website
Text in English.
9780071318372
Marketing research
658.83 / .H153
Essentials of marketing research / Joseph Hair, professor of marketing at Kennesaw State University, Mary Wolfinbarger Celsi, BS in English, MBA, MPA, PhD in Marketing from the University of California, Irvine, David J. Ortinau, PhD in marketing from the Louisiana State University, Robert P. Bush, professor of marketing and holds the Alumni and Friends Endowed Chair of Business at Louisiana State University of Alexandria - Third edition, McGraw-Hill International edition. - xviii, 414 pages ; 25 cm
Includes index "This international student edition is for use outside the U.S."
"Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives students a strong command of market research principles, while being short enough to use alongside cases or projects."--Publisher's website
Text in English.
9780071318372
Marketing research
658.83 / .H153