Data mining techniques :
Berry, Michael J. A.
Data mining techniques : for marketing, sales, and customer relationship management / Michael J.A. Berry, Gordon S. Linoff. - 2nd ed. - xxv, 643 p. : ill. ; 24 cm.
Includes index.
Why and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic Cluster detection -- Knowing when to worry: hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work.
0471470643 paper/website
Data mining.
Business--Data processing.
658.802 / B534 2004
Data mining techniques : for marketing, sales, and customer relationship management / Michael J.A. Berry, Gordon S. Linoff. - 2nd ed. - xxv, 643 p. : ill. ; 24 cm.
Includes index.
Why and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic Cluster detection -- Knowing when to worry: hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work.
0471470643 paper/website
Data mining.
Business--Data processing.
658.802 / B534 2004