Designing the customer-centric organization :

Galbraith, Jay R.

Designing the customer-centric organization : a guide to strategy, structure, and process / Jay R. Galbraith. - 1st ed. - xvi, 184 p. : ill. ; 24 cm. - The Jossey-Bass business & management series .

Includes bibliographical references and index.

Surviving the customer revolution -- Customer-centricity : how much is enough? -- Light-level application -- Medium-level application -- Complete-level application -- Alternate high-level solutions companies -- Designing a customer-centric organization -- Leading through management processes.

0787979198 alk. paper


Customer relations--Management--Handbooks, manuals, etc.
Strategic planning--Handbooks, manuals, etc.

658.812 / G148 2005