Fundamentals of marketing for hospitality and tourism /
Kotler, Philip
Fundamentals of marketing for hospitality and tourism / Philip Kotler, John T. Bowen and James C. Makens. - Low price ed. - xxiv, 932 pages : illustrations ; 25 cm.
Inlcudes bibliographical references and index.
981-06-9992-1
Hospitality industry--Marketing.
Tourism--Marketing.
PUBLIC HOUSEHOLDS, MANAGEMENT
647.94 / K87
Fundamentals of marketing for hospitality and tourism / Philip Kotler, John T. Bowen and James C. Makens. - Low price ed. - xxiv, 932 pages : illustrations ; 25 cm.
Inlcudes bibliographical references and index.
981-06-9992-1
Hospitality industry--Marketing.
Tourism--Marketing.
PUBLIC HOUSEHOLDS, MANAGEMENT
647.94 / K87