The business of brands /
Miller, Jon
The business of brands / Jon Miller and David Muir. - xvi, 270 pages : illustrations ; 24 cm.
Has index.
0-470-86259-9
Brand name products.
Brand name products--Marketing.
Brand name products--Management.
Value added.
658.827 / M648
The business of brands / Jon Miller and David Muir. - xvi, 270 pages : illustrations ; 24 cm.
Has index.
0-470-86259-9
Brand name products.
Brand name products--Marketing.
Brand name products--Management.
Value added.
658.827 / M648