The new global brands :
Quelch, John A.
The new global brands : managing non-government organizations in the 21st century / John A. Quelch and Nathalie Laidler-Kylander . - 324p. : illustrations ; 25cm.
0-324-32023-X
Non-governmental organizations--Management.
Non-governmental organizations--Case studies.
Business names.
GENERAL MANAGEMENT
658.8343 / Q3
The new global brands : managing non-government organizations in the 21st century / John A. Quelch and Nathalie Laidler-Kylander . - 324p. : illustrations ; 25cm.
0-324-32023-X
Non-governmental organizations--Management.
Non-governmental organizations--Case studies.
Business names.
GENERAL MANAGEMENT
658.8343 / Q3