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003 PILC
005 20200710223359.0
008 110404s2011 nyu 000 0 eng
020 _a9780307887894 (hbk.)
020 _a0307887898 (hbk.)
020 _z9780307887917 (ebk.)
020 _z030788791X (ebk.)
040 _aDLC
_cJRU Library
_dBTCTA
_dVP@
_dYDXCP
_dIJC
_dBWX
_dTXA
_dCDX
_dDLC
_dJRU
_beng
_erda
042 _apcc
050 0 0 _aHD62.5
_b.R545 2011
082 0 0 _a658.11
_b.R559 2011
100 1 _aRies, Eric,
_d1978-
_9139486
245 1 4 _aThe lean startup :
_bhow today's entrepreneurs use continuous innovation to create radically successful businesses /
_cEric Ries.
264 4 _aNew York :
_bCrown Business,
_cc2011
250 _a1st ed.
300 _a320 pages ;
_c22 cm
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
504 _aIncludes bibliographical references and index.
520 _a"Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments"--
_cProvided by publisher.
521 _aAdult
_x0.00
546 _aText in English
650 0 _aNew business enterprises.
_9139487
650 0 _aConsumers' preferences.
_964341
650 0 _aOrganizational effectiveness.
_947693
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cPT