| 000 | 01171nam a22002897i 4500 | ||
|---|---|---|---|
| 003 | JRU | ||
| 005 | 20161023093516.0 | ||
| 008 | 150114t2014 xxu||||| |||| 00| 0 eng d | ||
| 011 | _a179432 | ||
| 020 | _a9789814416351 | ||
| 040 |
_erda _cJRU LIBRARY _beng |
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| 040 |
_erda _beng |
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| 082 |
_a658.8 _b.Ia11 |
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| 100 | 1 |
_aIacobucci, Dawn, _eauthor. _9115178 |
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| 245 |
_aMarketing management / _cDawn Iacobucci. |
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| 264 | 1 |
_aPasig City, Philippines : _bCengage Learning Asia Pte Limited, _c2014. |
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| 300 |
_axi, 243 pages, 43 unumbered pages of plates : _billustrations [black and white] ; _c25 cm |
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| 336 | _atext | ||
| 337 | _aunmediated | ||
| 338 | _avolume | ||
| 500 | _aIncludes index. | ||
| 520 | _a"Provides the material that first-year MBA students need to gain a mastery of core concepts in marketing management. This book includes issues that can be organized around an easy-to-remember framework of 5Cs, STP, and 4Ps." -- From WorldCat Database. | ||
| 521 | _aAdult (college level or above) | ||
| 546 | _aText in English. | ||
| 650 |
_aMarketing management _935108 |
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| 942 |
_2ddc _cPT _h658.8 _i.Ia11 _kG _m[2014] |
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| 999 |
_c179432 _d179432 |
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