000			01686nam a22002897i 4500
003			JRU
005			20170605122601.0
008			141213t2014 xxu||||| |||| 00| 0 eng d
011			_a179317
020			_a9789351151265
040			_erda _cJRU LIBRARY _beng
040			_erda _beng
082			_a658.82 _b.H828
245			_aHospitality and tourism marketing
264		1	_aUAE : _b3G Elearning, _c2014.
300			_a254 pages : _billustrattions (black and white) ; _c24 cm + 1 videodisc.
336			_atext
337			_aunmediated
338			_avolume
504			_aIncludes bibliography : pages 247-254.
520			_a"This very readable text makes it suitable for use both educational and professional contexts. As well as offering numerous examples, the book provides comprehensive coverage of essential marketing principles, such as developing a marketing plan, understanding consumer behavior, doing marketing research and implementing the marketing mix. The text also includes sections on contemporary marketing issues such as integrated marketing communications, Internet marketing, responsible marketing and internal marketing. The book comes with a companion DVD for rich learning experience. The DVD is also a useful tool for teachers to teach with digital resources in classroom and do a great job of illustrating skills and techniques that are otherwise difficult to explain." -- Provided by the author.
521			_aAdult (college level or above)
546			_aText in English.
650			_aMarketing, Hospitality Industry _9115006
650			_aMarketing, Tourism Industry _9115007
942			_2ddc _cMM _h658.82 _i.H828 _kHRM _m2014
999			_c179317 _d179317