000			01494nam a2200337Ii 4500
001			10535
003			JRU
008			080709s2004 ph-||||| |||| 00| 0 eng d
100	1		_aZook, Chris,d1951- _990390
011			_a135835
040			_erda _cJRU LIBRARY _beng
082			_a658.406 _bZ87
020			_a1578519519
245			_aBeyond the core : _bexpand your market without abandoning your roots / _cChris Zook.
264		1	_aBoston : _bHarvard Business School Pub., _c[2004]
264		4	_ccopyright 2004
300			_axv, 214 pages : _billustrations ; _c24 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505			_aThe growth crisis? : dangerous moves beyond the core -- Visualizing the ideal? : the first principle of adjacency growth -- Evaluating adjacency moves? : balancing desire with data -- Orchestrating adjacency moves? : strengthening the core vs. investing in adjacencies -- Executing adjacency moves? : managing the key organizational issues that most influence success or failure -- Transforming moves? : redefining the core through adjacencies.
650			_aCorporations _xGrowth. _985370
650			_aStrategic planning. _946104
650			_aCorporate profits. _982720
650			_aIndustrial management. _926705
650			_aGENERAL MANAGEMENT _923003
959			_a07/08/2008&
942			_cNEWS _2ddc
999			_c135835 _d135835