| 000 | 00995nam a2200301Ii 4500 | ||
|---|---|---|---|
| 001 | 19372 | ||
| 003 | JRU | ||
| 005 | 20161023092536.0 | ||
| 008 | 041029s2003 ph||||| |||| 00| 0 eng d | ||
| 011 | _a111564 | ||
| 020 | _a0-7494-3797-9 | ||
| 040 |
_erda _cJRU LIBRARY |
||
| 082 |
_a658.827 _b.L597 |
||
| 100 | 1 |
_aLePla, F Joseph _982526 |
|
| 245 |
_aBrand driven: _bthe route to integrated branding through great leadership / _cF. Joseph LePla, Susan V. Davis, and Lynn M. Parker. |
||
| 264 | 1 |
_aUK: _bKogan Page., _c2003. |
|
| 300 |
_axvi,334p.: _billustrations; _c24cm. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
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| 650 |
_aBrand name products _xManagement. _957586 |
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| 650 |
_aLeadership. _925441 |
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| 650 |
_aGENERAL MANAGEMENT _923003 |
||
| 700 | 1 |
_aDavis, Susan V. _982527 |
|
| 700 | 1 |
_aParker, Lynn M. _982528 |
|
| 942 |
_2ddc _cPT _h658.827 _i.L597 _kTBA _m2003 |
||
| 999 |
_c111564 _d111564 |
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