| 000 | 00881nam a2200289Ii 4500 | ||
|---|---|---|---|
| 001 | 13430 | ||
| 003 | JRU | ||
| 005 | 20170807121428.0 | ||
| 008 | 030513s2001 us ||||| |||| 00| 0 eng d | ||
| 011 | _a105625 | ||
| 040 |
_erda _cJRU LIBRARY _beng |
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| 245 |
_aThe hero and the outlaw : _bbuilding extraordinary brands through the power of archetypes / _cMargaret Mark and CArol S. Pearson. |
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| 100 | 1 |
_aMark, Margaret _975812 |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 650 |
_aMarketing management. _935108 |
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| 650 |
_aGENERAL MANAGEMENT _923003 |
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| 700 | 1 |
_aPearson, Carol S. _975813 |
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| 082 |
_a658.8 _bM345 |
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| 020 | _a0-07-136415-3 | ||
| 264 | 1 |
_aMA : _bMcGraw-Hill _c2001. |
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| 300 |
_a384 pages ; _c23 cm. |
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| 504 | _aHas index. | ||
| 959 | _a05/13/2003& | ||
| 942 |
_cNEWS _2ddc |
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| 999 |
_c105625 _d105625 |
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