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Service marketing management / edited by Clifford Short.

Contributor(s): Copyright date: New York, USA : Clanrye International, c2018Copyright date: copyright 2018Description: viii, 223 pages, 7 unnumbered pages of plates ; illustrations (some color) ; 25 cmContent type:
  • text
  • still image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781632407559
Subject(s): DDC classification:
  • 658.8 .Se491 2018
LOC classification:
  • HD9980.5 .S47 2018
Summary: "It is divided in two major areas namely, business-to-business services and business-to-customer services. The main services under this area are financial services, hospitality, telecommunication services,health care, tourism, entertainment services, etc. This book is compiled in such a manner, that it will provide in-depth knowledge about the theory and practice of service marketing. Most of the topics introduced in it cover new techniques and the applications of the subject. Coherent flow of topics, student-friendly language and extensive use of examples make this textbook an invaluable source of knowledge." --Publisher's description
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Holdings
Item type Current library Call number Status Date due Barcode
Print Materials Graduate School Library Master in Public Administration 658.8 .Se491 2018 (Browse shelf(Opens below)) Available 0122026

Includes index

"It is divided in two major areas namely, business-to-business services and business-to-customer services. The main services under this area are financial services, hospitality, telecommunication services,health care, tourism, entertainment services, etc.
This book is compiled in such a manner, that it will provide in-depth knowledge about the theory and practice of service marketing. Most of the topics introduced in it cover new techniques and the applications of the subject. Coherent flow of topics, student-friendly language and extensive use of examples make this textbook an invaluable source of knowledge." --Publisher's description

0.00 Adult

Text in English

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