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		Services marketing : integrated customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler by Zeithaml, Valarie A Bitner, Mary Jo Gremler, Dwayne D Edition: 6th ed. Publisher: New York : McGraw Hill, 2013 Availability: Items available for loan: Main Library (1)Call number: 658.8 .Z48 2013. Place hold Add to cart (remove)
		Winning the customer : turn consumers into fans and get them to spend more / Lou Imbriano, Elizabeth King by Imbriano, Lou King, Elizabeth Publisher: NY : McGraw Hill, 2012 Availability: Items available for loan: Main Library (1)Call number: 658.812 .Im32 2012. Place hold Add to cart (remove)
		Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler by Zeithaml, Valarie A Bitner, Mary Jo Gremler, Dwayne D Edition: 5th, int'l ed. Publisher: Massachusetts : McGraw Hill, 2010 Availability: Items available for loan: Main Library (1)Call number: 658.8 Z48 2010. Place hold Add to cart (remove)
		Services marketing: integrating customer focus across the firm / Valarie A. Zeithaml and Mary JO Bitner. by Zeithaml, Valarie A Bitner, Mary JO Edition: 3rd ed. Int'l ed. Publisher: MA : McGraw-Hill, 2003 Availability: Items available for loan: Main Library (2)Call number: 658.8 Z48 2003, ... Place hold Add to cart (remove)
		Services marketing in asia; managing people, technology and strategy / Christopher Lovelock, Jochen Wirtz, Hean Tat Keh. by Lovelock, Christopher Wirtz, Jochen Keh, Hean Tat Publisher: Q.C. : JMress, c2002. Availability: Items available for loan: Graduate School Library (1)Call number: 658.812/L911 2002. Place hold Add to cart (remove)
		IMC - the nex generation; five steps for delivering value and measuring returns using marketing communication / Don E. Schultz and Heidi F. Schultz. by Schultz, Don E Schultz, Heidi F Publisher: MA : McGraw-Hill, c2003. Availability: Items available for loan: Main Library (1)Call number: 658.8/Sch387 2003. Place hold Add to cart (remove)
		Services marketing / Raymond P. Fisk, Steohen J. Grove, Joby John. [Professor of Marketing] by Fisk, Raymond P [author. ] Grove, Stephen J [author. ] John, Joby [author. ] Edition: Fourth Philippine edition 1st Philippine reprint 2014 Pasig City, Philippines : Cengage Learning Asia Pte Ltd (Philippine Branch), 2014 Other title: Services marketing : an interactive approach / Availability: Items available for loan: Main Library (1)Call number: 658.8 .F539 2014. Place hold Add to cart (remove)
		Service management and marketing : managing the service profit logic / Christian Gronroos. by Gronroos, Christian, 1947- [author. ] Edition: Wiley Custom edition 4E Publisher: West Sussex, United Kingdom : John Wiley & Sons, c2015Copyright date: copyright 2015 Availability: Items available for loan: Main Library (1)Call number: 658.8 .G876 2015. Place hold Add to cart (remove)