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Services marketing / Raymond P. Fisk, Steohen J. Grove, Joby John. [Professor of Marketing]

By: Contributor(s): Pasig City, Philippines : Cengage Learning Asia Pte Ltd (Philippine Branch), 2014Edition: Fourth Philippine edition; 1st Philippine reprint 2014Description: xxiii, 261 pages ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789814624541
Other title:
  • Services marketing : an interactive approach
Subject(s): DDC classification:
  • 658.8 .F539 2014
Summary: Services Marketing : An Interactive Approach, fourth edition, explores many ways that technology can improve the performance of a service organization. It examines the foundations of of services marketing and management issues specific to service organizations. The book maintains a strong global perspective through examples, graphics, and anecdotes related to services marketing in various countries, to multinational service firms, and to the international trade of services. The book includes three new vignettes. Every chapter also has at least three "Spotlights" to illustrate key chapter concepts. The end-of-chapter material includes "Internet Exercises," which point students to the Internet to research various concepts from the chapter.
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Holdings
Item type Current library Call number Status Date due Barcode
Print Materials Main Library Filipiniana Section 658.8 .F539 2014 (Browse shelf(Opens below)) Available 0119463

Includes index

"This edition is reprinted with license from South Western, a part of Cengage Learning, for sale ion the Philippines only." --Verso of title page

Services Marketing : An Interactive Approach, fourth edition, explores many ways that technology can improve the performance of a service organization. It examines the foundations of of services marketing and management issues specific to service organizations. The book maintains a strong global perspective through examples, graphics, and anecdotes related to services marketing in various countries, to multinational service firms, and to the international trade of services. The book includes three new vignettes. Every chapter also has at least three "Spotlights" to illustrate key chapter concepts. The end-of-chapter material includes "Internet Exercises," which point students to the Internet to research various concepts from the chapter.

Adult

Text in English

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