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Persuasion in advertising / by J. O'Shaughnessy and N.J. O'Shaughnessy.

By: Contributor(s): Publisher: New York : Routledge, 2004Edition: 1st edDescription: xi, 220 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0415322243 pbk.
Subject(s): DDC classification:
  • 659.1 Os82 2004
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Holdings
Item type Current library Call number Status Date due Barcode
Print Materials Main Library General Circulation 659.1/Os82 2004 (Browse shelf(Opens below)) Available 0094253

Includes bibliographical references and index.

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