TY  - BOOK
AU  - Dixon, John.
TI  - Strategic brand management : : building, measuring and managing brands 
T2  - Knowledge series
SN  - 9781682857083
AV  - HF5415.15 .S87 2019
U1  - 658.5 
PY  - 2019///
CY  - Forest Hills, NY, USA
PB  - Willford Press, 
KW  - Production management.
KW  - Strategic planning
KW  - Brand name products
KW  - Management
KW  - Branding (Marketing)
N1  - Includes index.; Includes bibliographical references and index; Professional
N2  - "Strategic Brand Management: Building, Measuring and Managing Brands

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand is its relation to its target audience. Tangible aspects like the look, price, and packaging of the product are essential elements of brand management. Other elements like brand image, brand perception, brand awareness, brand equity, brand relation, and consumer relation are pivotal for any brand to succeed in the market. Some common branding strategies include multibranding strategy, brand extension, co-branding and private branding strategy, among many others. Strategic brand management aims to improve the credibility of the brand and thereby increasing brand loyalty. This book elucidates the concepts and innovative models around prospective developments with respect to strategic brand management. It studies, analyses and upholds the pillars of brand management and its utmost significance in modern times. Those with an interest in this field would find this book helpful." --Publisher's description
ER  -