TY  - BOOK
AU  - Pasquier,Martial
AU  - Villeneuve,Jean-Patrick
TI  - Marketing management and communications in the public sector
T2  - Routledge masters in public management
SN  - 9781138655799 (hardback)
AV  - JF1525.P8 P37 2017
U1  - 352.748 
PY  - 2018///
CY  - New York
PB  - Routledge, Taylor & Francis Group, 
KW  - Government publicity
KW  - Communication in public administration
N1  - Revised edition of the authors' Marketing management and communications in the public sector, 2012; Includes bibliographical references and index; Public management and marketing -- Marketing and public marketing -- Basic marketing concepts -- Marketing information research -- Marketing strategy -- Marketing instruments -- Public communications ¿ an introduction -- Communications models and strategies -- Communications instruments -- Communication control -- Crisis communication -- Appendix: A case study -- Index; Adult
N2  - "This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations.
With extended coverage of topics such as social marketing and institutional communication, the authors skillfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study.
This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers." --Provided by publisher
ER  -