TY  - BOOK
AU  - Short, Clifford, 
TI  - Service marketing management / 
SN  - 9781632407559
AV  - HD9980.5 .S47 2018
U1  - 658.8 
PY  - 2018///.
CY  - New York, USA : 
PB  - Clanrye International, 
KW  - Service industries
KW  - Marketing
KW  - Management.
KW  - Management
KW  - Industrial management.
N1  - Includes index; Adult
N2  - "It is divided in two major areas namely, business-to-business services and business-to-customer services. The main services under this area are financial services, hospitality, telecommunication services,health care, tourism, entertainment services, etc. 
This book is compiled in such a manner, that it will provide in-depth knowledge about the theory and practice of service marketing. Most of the topics introduced in it cover new techniques and the applications of the subject. Coherent flow of  topics, student-friendly language and extensive use of examples make this textbook an invaluable source of knowledge." --Publisher's description
ER  -