TY  - BOOK
AU  - Fischer, Thomas, 
AU  - Gebauer, Heiko.
AU  - Fleisch, Elgar.
TI  - Service business development: strategies for value creation in manufacturing firms 
SN  - 9781107022454
AV  - HD9720.5 .F567 2012
U1  - 658.4012 
PY  - 2012///
CY  - New York
PB  - Cambridge University Press
KW  - Manufacturing industries
KW  - Management.
KW  - Service industries
KW  - Customer services
N1  - Includes bibliographical references and index; Adult
N2  - "This book provides academics and business professionals with a through overview of the strategies available for value creation through service business development. It features case studies and covers a wide range of topics, including emerging issues such as service business in small and medium-sized companies, business innovation through services and the impact of rapidly growing Asian markets." - Provided by publisher
ER  -