TY  - BOOK
AU  - Fisk, Raymond P., 
AU  - Grove, Stephen J., 
AU  - John, Joby, 
TI  - Services marketing / 
SN  - 9789814624541
U1  - 658.8 
PY  - 2014///.
CY  - Pasig City, Philippines : 
PB  - Cengage Learning Asia Pte Ltd (Philippine Branch), 
KW  - Customer services
KW  - Marketing
N1  - Includes index; "This edition is reprinted with license from South Western, a part of Cengage Learning, for sale ion the Philippines only." --Verso of title page; Adult
N2  - Services Marketing : An Interactive Approach, fourth edition, explores many ways that technology can improve the performance of a service organization. It examines the foundations of of services marketing and management issues specific to service organizations. The book maintains  a strong global perspective through examples, graphics, and anecdotes related to services  marketing in various countries, to multinational service  firms, and to the international trade of services.  The book includes three new vignettes. Every chapter also has at least three "Spotlights" to illustrate key chapter concepts. The end-of-chapter material includes "Internet Exercises," which point students to the Internet to research various concepts from the chapter
ER  -