TY  - BOOK
AU  - Hamel, Gary
AU  - Prahalad, C. K., 
TI  - Competing for the future / 
SN  - 0875844162
AV  - HD41 .H24 1994
U1  - 658.4012 
PY  - 1994///.
CY  - Massachusetts : 
PB  - Harvard Business School Press, 
KW  - Corporate planning.
KW  - Competition, International.
KW  - Competition.
N1  - Includes bibliographical references (pages 303-306) and index.; Adult
N2  - "Competing for the future  offers a masterful blueprint for what your company must be doing today if it is to occupy the competitive high  ground of the future. It is both a handbook for industry revolutionaries and a guide to creating the markets of tomorrow. It is about succeeding by making a difference - to customers by creating unimagined but soon-to-be-essential products and services, to employees by opening every avenue for personal aspiration and contribution, and to managers by creating a new competitive space to build not merely a career but a legacy. In the end , this book will reframe for readers what it means to be strategic and successful." --Book jacket.
ER  -