TY  - BOOK
AU  - Ries, Eric., 
TI  - The lean startup: how today's entrepreneurs use continuous innovation to create radically successful businesses 
SN  - 9780307887894
AV  - HD62.5 .R545 2011
U1  - 658.11 
PY  - 2011///
CY  - New York
PB  - Crown Business
KW  - New business enterprises
KW  - Consumers' preferences
KW  - Organizational effectiveness
N1  - Includes index.; Adult
N2  - "The Lean Startup approach fosters companies that are more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on "validated learning," rapid scientific experimentation, as well as a number of counterintuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and help us learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.   
    It offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it's too late. Ries provides a scientific approach to creating and managing successful startups in an age when companies need to innovate more than ever." -- Provided by publisher.
ER  -