TY  - BOOK
AU  - Argenti,Paul A.
TI  - Corporate communication / 
SN  - 9780071326155
U1  - 658.45 
PY  - 2013///
CY  - New York : 
PB  - McGraw-Hill Irwin, 
KW  - Communication in management
KW  - Communication in organizations
N1  - "McGraw-Hill International Student Edition." -- Cover page; Includes bibliographical references (pages 291-293) and index; [Adult (college level or above)]
N2  -  "Corporate Communication" shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems." -- WorldCat.
ER  -