TY  - BOOK
AU  - Hamper,Robert J.
TI  - Ultimate guide to strategic marketing : : real world methods for developing successful, long-term marketing plans / 
SN  - 9780071809092
U1  - 658.802 
PY  - 2014///]
CY  - New York : 
PB  - McGraw-Hill Education, 
KW  - Marketing
KW  - Management
KW  - Strategic planning
KW  - Business planning
KW  - Marketing research
N1  - Includes index; [Adult (college level or above)]; [Specialized (professional)]
N2  - "The marketing blueprint you need to drive corporate growth. Based on an expansive, long-term study of proven marketing plans, The Ultimate Guide to Strategic Marketing provides decision makers with the knowledge and insight they need to overhaul their marketing strategies--not just come up with short-term, quick-fix solutions. It covers virtually every topic important to marketing executives, including: Planning in the context of the global/e-commerce market environment SWOT Internal/external investment opportunities Strategic budgeting and forecasting. Robert J. Hamper is president of Robert J. Hamper & Associates, which specializes in strategic planning, and has consulted for over 18 years to Fortune 500 and mid-sized corporations"-- Provided by publisher
ER  -