TY  - BOOK
AU  - Walker,Orville C.,Jr
AU  - Mullins,John W.(John Walker)
TI  - Marketing strategy : a decision-focused approach
SN  - 9781259010903
U1  - 658.8 
PY  - 2014///]
CY  - New York : 
PB  - McGraw-Hill Irwin, 
KW  - Marketing strategy
KW  - Marketing
KW  - Management
N1  - Includes index; Adult (college level or above)
N2  - "This text covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's interfunctional relationship." -- Provided by the author
ER  -