TY  - BOOK
AU  - Imbriano,Lou
AU  - King,Elizabeth
TI  - Winning the customer: turn consumers into fans and get them to spend more 
SN  - 9780071775267
U1  - 658.8 
PY  - 2012///
CY  - NY
PB  - McGraw Hill
KW  - Marketing
KW  - Creative ability in business
KW  - Consumer satisfaction
KW  - Customer services
N1  - Includes index
ER  -