TY  - BOOK
AU  - Tybout,Alice M.
AU  - Calkins,Tim
ED  - Kellogg School of Management.
TI  - Kellogg on branding: the marketing faculty of the Kellogg School of Management 
SN  - 0471690163 cloth
PY  - 2005///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Brand name products
KW  - Marketing
KW  - Management
KW  - Customer relations
N1  - Includes bibliographical references and index
ER  -