TY  - BOOK
AU  - Ford,Kevin
TI  - Brands laid bare: using market research for evidence-based brand management 
SN  - 0470012838
PY  - 2005///
CY  - Chichester, West Sussex, England ; Hoboken, NJ
PB  - John Wiley & Sons,  
KW  - Brand name products
KW  - Management
KW  - Marketing research
N1  - Includes index
ER  -