TY  - BOOK
AU  - O'Shaughnessy,John
AU  - O'Shaughnessy,Nicholas J.
TI  - Persuasion in advertising
SN  - 0415322243 pbk.
U1  - 659.1 
PY  - 2004///
CY  - New York
PB  - Routledge
KW  - Advertising
KW  - Psychological aspects
KW  - Persuasion Psychology
N1  - Includes bibliographical references and index
ER  -