TY  - BOOK
AU  - Heath,Cheap
AU  - Health,Dan
TI  - Switch: how to change things when change is hard 
SN  - 978-0-385-52875-7
U1  - 303.4 
PY  - 2010///]
CY  - NY
PB  - Broadway books
KW  - Change Psychology
KW  - SOCIAL PROCESSES
N1  - Has index
ER  -