TY  - BOOK
AU  - Farris,Paul W.
AU  - Bendle,Neil T.
AU  - Pfeifer,Phillip E.
AU  - Reibstein,David J.
TI  - Marketing metrics: the definitive guide to measuring marketing performance 
SN  - 978-0-13-705829-7
U1  - 658.83 
PY  - 2010///]
CY  - Upper Saddle River, NJ
PB  - Pearson
KW  - Marketing research
KW  - Marketing
KW  - Mathematical models
KW  - GENERAL MANAGEMENT
N1  - Includes bibliographical references and index
ER  -