TY  - BOOK
AU  - Miller,Jon
AU  - Muir,David
TI  - The business of brands
SN  - 0-470-86259-9
U1  - 658.827 
PY  - 2004///]
CY  - NY
PB  - John Wiley
KW  - Brand name products
KW  - Marketing
KW  - Management
KW  - Value added
N1  - Has index
ER  -