TY  - BOOK
AU  - Waugh,Troy
TI  - 101 marketing strategies for accounting, law, consulting, and professional services firms
SN  - 0-471-65110-9
U1  - 658.8 
PY  - 2004///]
CY  - N.J.
PB  - John Wiley and sons
KW  - Marketing
KW  - Decision making
KW  - Strategic planning
KW  - Customer relations
KW  - Management
KW  - GENERAL MANAGEMENT
N1  - Includes bibliographical references and index
ER  -