TY  - BOOK
AU  - Wymer,Walter W.
AU  - Samu,Sridhar
TI  - Nonprofit and business sector collaboration: social enterprises, cause-related marketing, sponsorships, and other corporate-nonprofit dealings 
SN  - 0-7890-1993-0
U1  - 658.8 
PY  - 2003///]
CY  - N.Y.
PB  - Haworth Press
KW  - Social marketing
KW  - Nonprofit organizations
KW  - Marketing
KW  - Social responsiblity of business
KW  - Partnership
KW  - GENERAL MANAGEMENT
ER  -