TY  - BOOK
AU  - LePla,F Joseph
AU  - Davis,Susan V.
AU  - Parker,Lynn M.
TI  - Brand driven: the route to integrated branding through great leadership 
SN  - 0-7494-3797-9
U1  - 658.827 
PY  - 2003///
CY  - UK
PB  - Kogan Page.
KW  - Brand name products
KW  - Management
KW  - Leadership
KW  - GENERAL MANAGEMENT
ER  -