TY - BOOK AU - Alreck,Pamela L. AU - Settle,Robert B. TI - The survey research handbook T2 - McGraw-Hill/Irwin series in marketing SN - 0-07-294548-6 U1 - 300.723 PY - 2004///] CY - MA PB - McGraw-Hill KW - Research KW - SOCIAL SCIENCES N1 - Includes index ER -