TY  - BOOK
AU  - Schultz,Don E.
AU  - Schultz,Heidi F.
TI  - IMC - the nex generation; five steps for delivering value and measuring returns using marketing communication
SN  - 0-07-141662-5
U1  - 658.8 
CY  - MA
PB  - McGraw-Hill, c2003.
KW  - Marketing
KW  - Business communication
KW  - Brand name products
KW  - Customer services
KW  - GENERAL MANAGEMENT
N1  - Includes index
ER  -