TY  - BOOK
AU  - Parry,Mark E.
TI  - Strategic marketing management: a means-end approach 
SN  - 0-07-137222-9
U1  - 658.8 
PY  - 2002///]
CY  - MA
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
KW  - GENERAL MANAGEMENT
N1  - Includes bibliographical references and index
ER  -