TY  - BOOK
AU  - Mullins,John W.
AU  - Walker,Orville
TI  - Marketing management: a strategic decision-making approach 
T2  - McGraw-Hill/Irwin series in marketing
SN  - 0-07-286370-6
U1  - 658.82 
CY  - MA
PB  - McGraw-Hill, c2005.
KW  - Marketing
KW  - Management
KW  - GENERAL MANAGEMENT
N1  - Has index
ER  -