TY  - BOOK
AU  - Johnston,Mark W.
AU  - Marshall,Greg W.
TI  - Relationship selling and sales management
SN  - 0-07-111146-8
U1  - 658.85 
CY  - Boston
PB  - McGraw-Hill/Irwin, c2005.
KW  - Selling
KW  - Relationship marketing
KW  - Customer relations
KW  - GENERAL MANAGEMENT
N1  - Has index
ER  -