TY  - BOOK
AU  - Holt,Douglas B.
TI  - How brands become icons: the principles of cultural branding 
SN  - 1-57851-774-5
U1  - 658.827 
PY  - 2003///]
CY  - IN
PB  - Macmillan
KW  - Brand name products
KW  - Business names
KW  - Popular culture
KW  - GENERAL MANAGEMENT
N1  - Includes bibliographical references and index
ER  -