TY  - BOOK
AU  - Gilmore,James H.
AU  - Pine,B Joseph
TI  - Markets of one; creating customer-unique value through mass customization
SN  - 1-57851-238-7
U1  - 670.427 
PY  - 2000///
CY  - IN
PB  - Macmillan
KW  - Product management
KW  - Relationship management
KW  - MANUFACTURING
ER  -